The Unfair Advantage Marketers Use to Crush the Competition

The Best Annual Reports on Advertising

Below is a list of the best annual reports that I never fail to read, including a few new ones. Bookmark them. Download them. Cherish them. Many are free. All of them will provide you with well-founded, strategic insights that you would never have realized without teams of well-paid data scientists and researchers investigating for months.

You’re welcome.



AdAge

Cassandra

Content Marketing Institute

Deloitte

eMarketer

Google Trends

HubSpot

IBM

J. Walter Thompson Intelligence

KPCB — Mary Meeker

McKinsey & Company

Mobile Marketing Association

Razorfish

Salesforce

Search Engine Journal

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