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Completely Unscientific Ways to Define Comedy
The following is a grab bag of ways to define comedy. Some capture the heart of it; others brush up against an all-encompassing explanation.
20 Reasons Why People Love Funny Commercials
Below are 20 time-tested techniques guaranteed to make people laugh. Or your money back.
The Lost Art of Telling Long Stories
In life, one thing happens, then another. In story, one thing happens because of another. It’s causational. They’re interdependent. It’s pro
How Advertising Agencies Find Breakthrough Ideas in Data
You could have mountains of the best data in the world, but it all depends on how you interpret it. That’s why it’s important to buy the bes
The Best and Worst Advice on Writing Funny Commercials
If you want a professional career using humor to create successful advertising, you need to thread the eye of the needle. The joke needs to
You Need To Know What To Do When You Have Poor Characters
Through no fault of your own, sometimes you’re forced to make changes. So if you’re ever saddled with a situation or characters in your scri
