This is What You Need to Know About the Super Bowl of Advertising
In the last several years, pre- and post-game Super Bowl buzz were almost as important as the broadcast itself. Rather than unveiling spots
What the Funniest Characters in Advertising Have in Common
I was standing in the living room of a house we had rented for a one-day shoot. Alongside me knelt the key grip, cursing, stabbing and pokin
Laughable Ways to Lose Creative Battles
There have always been battles over creative. Cavemen were probably scratching out and scribbling over other cavemen’s drawings. Some battle
The Voodoo of Telling a Long Story: Humor Beyond 60 Seconds
I was in a Seattle Costco, hustling my production crew upstream through a river of shoppers scavenging pallets of packaged goods, and I was
The Top 35 Funniest Commercials of 2016
The Top 35 Funniest Commercials of 2016
Is there one of your favorites that isn't on the list? Let us know.
The Tragic Process of Producing Comedy
Producing comedy is a lot like making a burrito: a plethora of tangy challenges wrapped in a tortilla of high hopes. It requires a light tou
How to Fix the Biggest Mistakes Digital Marketers Make: Part II
Last week we covered lead magnets and webinars, and briefly touched on follow-ups. Find part one here. This week we conclude with more detai
How to Fix the Biggest Mistakes Digital Marketers Make: Part I
A lot of digital marketing rookies think they’ll instantly convert cold leads. In fact, most of your leads aren’t gonna convert right away –
And Then Advertising Got Weird: What Is Oddvertising?
My director of photography and a production assistant were holding them off with sticks, the art director had been reduced to a puddle of te
Why Traditional Production Companies Will Not Survive
The production world isn’t changing – it has changed. And there will be winners and losers.
Companies need more and more videos every year
When Subjectivity Rears Its Ugly Head
Everyone has been through this. You write the funniest spot in the history of the world. You go through all the internal reviews, an
Creating Comedic Characters That Can Sell Anything: Part II
As I explained last week, if you can create a well-designed character it can live for a very long time. But what I failed to mention is that