How to (and How Not to) Edit a 38-Camera Project: Part I
When I was 23, I shot and edited KMFDM’s 20th Anniversary 2xDVD set. It was a monumental undertaking at the time, working with something lik
What You Don’t Know About Social Media Could Be Hurting You
Effective social media marketing can be used to influence buying decisions at any point in the customer journey. And though new platforms ar
If You Can’t Measure It, You Can’t Improve It
At the heart of any effective advertising campaign is market and consumer research. It used to be the domain of big brands with lots of mone
The End of B2B Marketing
Business-to-business marketing or B2B has always been considered more difficult than B2C, or business-to-consumer marketing. Why? Because it
The Benefits of Billboards Are Growing, Not Slowing
Billboards and other out-of-home marketing aren’t just for big brands. They’re cost-effective ways to reach the masses. Just about any produ
Why Some People Will Never Give Up on Print
From the glossy pages inside a magazine to the reassuring feel of a freshly inked newspaper, print is still a powerful persuader. It used to
How Digital Marketing Changed Advertising Forever
Long, long ago marketers felt the need to explain everything about their products or services in an advertisement. Yawn. And then along came
Clients Share Why They Fire Agencies
Are you on the fast track to losing your clients? A recent survey uncovered some surprising reasons why clients hire and fire advertising ag
The Secrets to Effective Mobile Marketing
One of the great advantages that mobile advertising has over any other platform is the ability to understand a consumer's physical movem
Television Is Still the King of Content
Television has been a mature entertainment platform for well over six decades. And many beloved television commercials—from the earliest day
Is Your Website Built to Convert Visitors into Sales?
If you spend money on advertising that sends people to a poor experience on your website, you are literally throwing money away. Right now,
Why You Can’t Afford Not to Advertise on Radio
Whether you’re eating breakfast, driving in your car or burning through paperwork at the office, every day radio plays an important part in