Why Comedy Always Dominates Top 10 Advertising Lists
It was back when dinosaurs still roamed the earth and commercials were shot on 35mm film. Day two of overnight shooting. Everyone was a litt
The Only Way to Succeed with Mobile Marketing Campaigns
A few years ago at an advertising conference an exasperated marketing director told me, “Create a marketing campaign for the phone? I don’t
If It's Not Valuable It's Not Content Marketing
Today, everyone goes to great lengths to avoid ads. It’s becoming easier and simpler to avoid them with DVR’ed programs and ad blockers. Tha
What You Need to Know About Strategy: Part II: Diffusion of Innovation Model and Brand Lifecycles
Everett Rogers created the Diffusion of Innovation Model in 1962. It explains how products gain momentum, which then spreads through differe
What You Need to Know About Strategy: Part I The Marketing Funnel
Every successful advertising campaign is founded in sound strategic thinking. There are several different models that you need to understand
The Benefits of Billboards Are Growing, Not Slowing
Billboards and other out-of-home marketing aren’t just for big brands. They’re cost-effective ways to reach the masses. Just about any produ
Why Some People Will Never Give Up on Print
From the glossy pages inside a magazine to the reassuring feel of a freshly inked newspaper, print is still a powerful persuader. It used to
How Digital Marketing Changed Advertising Forever
Long, long ago marketers felt the need to explain everything about their products or services in an advertisement. Yawn. And then along came
Clients Share Why They Fire Agencies
Are you on the fast track to losing your clients? A recent survey uncovered some surprising reasons why clients hire and fire advertising ag
The Secrets to Effective Mobile Marketing
One of the great advantages that mobile advertising has over any other platform is the ability to understand a consumer's physical movem
Television Is Still the King of Content
Television has been a mature entertainment platform for well over six decades. And many beloved television commercials—from the earliest day
Why You Can’t Afford Not to Advertise on Radio
Whether you’re eating breakfast, driving in your car or burning through paperwork at the office, every day radio plays an important part in