Why You Can’t Afford Not to Advertise on Radio
Whether you’re eating breakfast, driving in your car or burning through paperwork at the office, every day radio plays an important part in many American’s lives. Other platforms like social media might be grabbing the spotlight at the moment, but radio is still the workhorse of the advertising industry. And rumors of its demise are greatly exaggerated.
Even with the shift to smartphones and tablets, radio has done anything but give up the ghost—especially as the vast majority of stations now stream their content. Radio is far more accessible than ever before, opening up whole new opportunities for businesses large and small.
From a listener's point of view, they get access to great content absolutely free of charge, where they want, when they want. This is great news for prospective advertisers too. Marketers can more precisely target an audience and then write compelling ads that win over their hearts and minds.
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And let’s not forget that effective radio advertising is also pretty darn affordable considering you are reaching such a valuable segment of your target audience. In short, radio is still one of the most trusted forms of media and cost effective ways of advertising today. We'd even go so far as to wager there's no other platform that can match its affordability, intimacy and immediacy.
Ignore radio at your own peril!