The Unfair Advantage Marketers Use to Crush the Competition
The Best Annual Reports on Advertising
Below is a list of the best annual reports that I never fail to read, including a few new ones. Bookmark them. Download them. Cherish them. Many are free. All of them will provide you with well-founded, strategic insights that you would never have realized without teams of well-paid data scientists and researchers investigating for months.
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J. Walter Thompson Intelligence