How to (and How Not to) Edit a 38-Camera Project: Part II
A lot of what I do is video for live music: directing concerts live at music festivals and reacting quickly to what’s happening on stage. So
How to (and How Not to) Edit a 38-Camera Project: Part I
When I was 23, I shot and edited KMFDM’s 20th Anniversary 2xDVD set. It was a monumental undertaking at the time, working with something lik
What You Don’t Know About Social Media Could Be Hurting You
Effective social media marketing can be used to influence buying decisions at any point in the customer journey. And though new platforms ar
If You Can’t Measure It, You Can’t Improve It
At the heart of any effective advertising campaign is market and consumer research. It used to be the domain of big brands with lots of mone
The End of B2B Marketing
Business-to-business marketing or B2B has always been considered more difficult than B2C, or business-to-consumer marketing. Why? Because it
