How to Fix the Biggest Mistakes Digital Marketers Make: Part II
Last week we covered lead magnets and webinars, and briefly touched on follow-ups. Find part one here. This week we conclude with more detai
How to Fix the Biggest Mistakes Digital Marketers Make: Part I
A lot of digital marketing rookies think they’ll instantly convert cold leads. In fact, most of your leads aren’t gonna convert right away –
And Then Advertising Got Weird: What Is Oddvertising?
My director of photography and a production assistant were holding them off with sticks, the art director had been reduced to a puddle of te
Why Traditional Production Companies Will Not Survive
The production world isn’t changing – it has changed. And there will be winners and losers.
Companies need more and more videos every year
When Subjectivity Rears Its Ugly Head
Everyone has been through this. You write the funniest spot in the history of the world. You go through all the internal reviews, an
Creating Comedic Characters That Can Sell Anything: Part II
As I explained last week, if you can create a well-designed character it can live for a very long time. But what I failed to mention is that
Creating Comedic Characters That Can Sell Anything: Part I
The senior copywriter rolled his eyes, expressing complete disdain for my answer, the idiot who let me in the building, and my very existenc
