A case in point is the long-running Dos Equis campaign “The Most Interesting Man in the World,” featuring an American actor, Jonathan Goldsm
Why Comedy Is the Most Effective Way to Advertise Most Mother’s Day commercials reach for sentimentality. Far fewer reach for the higher bar of humor. Sure, most of them are at mom’s expense, but the nugget of truth in each of them makes these scenarios hysterical. Below are five of the funniest Mother’s Day commercials of the last few years. Enjoy! Samsung, “#TextsFromMom” Twitter, “#MothersDay” MRY, "Moms Explain What Their Kids Do in Advertising” War Child Canada, “Mother’s Day Sacrifice” American Greetings, “World’s Toughest Job” SUBSCRIBE TO THE BLOG Mike Johnston is a production executive and advertising creative in Seattle. He is available for freelance consulting, writing and directi
The campaign originated as a completely different assignment for the creative team of Matt McKay and Pat Piper. Back in 2002, while at Kansa
