The Tragic Process of Producing Comedy
Producing comedy is a lot like making a burrito: a plethora of tangy challenges wrapped in a tortilla of high hopes. It requires a light tou
When Subjectivity Rears Its Ugly Head
Everyone has been through this. You write the funniest spot in the history of the world. You go through all the internal reviews, an
Don’t Be Afraid of the Giant
A couple of years back, I was working with a new underground band that was growing in popularity. We were mapping out a plan of attack for t
The Anatomy of a Successful Infomercial
Infomercials are the butt of a lot of jokes. And with good reason. Many of them are terrible. One reason? The production cost of a typical n
Mayfly Content: Creating Content for Urgency and Intimacy
Mayfly Content, or temporary content with an extremely brief lifespan, is a growing and compelling approach to digital content creation. In
