How Machine Learning Reinvented Advertising
You’re shopping online for car mats from your cubicle at work and find a good price. Is it the same price you’ll pay tomorrow, searching fro
What You Need to Know About Strategy: Part II: Diffusion of Innovation Model and Brand Lifecycles
Everett Rogers created the Diffusion of Innovation Model in 1962. It explains how products gain momentum, which then spreads through differe
What You Need to Know About Strategy: Part I The Marketing Funnel
Every successful advertising campaign is founded in sound strategic thinking. There are several different models that you need to understand
Mayfly Content: Creating Content for Urgency and Intimacy
Mayfly Content, or temporary content with an extremely brief lifespan, is a growing and compelling approach to digital content creation. In
