One Moment, Please
We are taking a brief break from blogging. Fear not, we shall return in a few weeks. We are currently in the throes of completing a...
Secrets No One Tells You About Facebook Advertising
Simple. The same is true buying of Facebook advertising. And let me tell you, it can get pretty complicated with all the options. But there’
How NDAs Ruined My Career
Non-disclosure agreements are important tools that protect companies. But after a few years, if you can’t talk about some of your best work
Common Mistakes People Make Running Geotargeting Campaigns
Sometimes clients have bad ideas.
And lately, several clients have asked me about (or flat-out told me we’re doing) a geotargeted advertisi
Proven Ways to Get Advertising Creatives to Work for Free
This industry is rife with abhorrent behavior: slow payment, non-payment, plagiarism, offensive or tone-deaf advertising and marketing. But
Presidents Say the Darnedest Things
In honor of Presidents Day, we have 20 of the funniest things that United States Presidents have ever uttered. And no, there aren’t any Pres
Building Better Relationships: How to Win at Digital Marketing
Your website needs to be the solution. In other words, if your website traffic isn’t converting, it’s likely because you’re attracting peopl
We Really Do Not Want to Talk to You
How Content Marketing Will Save Advertising - A lot of consumers don’t want to talk to anyone if they can avoid it. Especially marketers.
What to Plagiarize, and What Never to Plagiarize
My client pointed out that Shakespeare’s King Lear isn’t an original story. Neither is Hamlet, considered one of greatest works in English l
20 Reasons Why People Love Funny Commercials
Below are 20 time-tested techniques guaranteed to make people laugh. Or your money back.
The Lost Art of Telling Long Stories
In life, one thing happens, then another. In story, one thing happens because of another. It’s causational. They’re interdependent. It’s pro
Top 10 Funniest Brand Pranks for April Fools’ Day 2017
Petco "DooDoo Drone"
Honda "Horn Emojis"
Lexus "Lane Valet"
Google "Gnome"
Mall of America "Tex
What the Funniest Characters in Advertising Have in Common
I was standing in the living room of a house we had rented for a one-day shoot. Alongside me knelt the key grip, cursing, stabbing and pokin
The Fatal Mistake Writers Make Creating Comedic Commercials
I scrambled on stage slinging a clapboard in one hand. Some fans in the crowd noticed and started screaming in anticipation. As I made a gia
The Most Amazing Method for Writing Killer Jokes
We locked eyes. The next thing I knew a determined account executive was rushing me from across the room like I had just set her tabby cat o
