The Video That Turned Dollar Shave Club into a $1B Company
The price of razors was sky high, and Dollar Shave Club saw an opportunity to undercut the competition by selling cheap razors over the Inte
Why Comedy Always Dominates Top 10 Advertising Lists
It was back when dinosaurs still roamed the earth and commercials were shot on 35mm film. Day two of overnight shooting. Everyone was a litt
Don’t Be Afraid of the Giant
A couple of years back, I was working with a new underground band that was growing in popularity. We were mapping out a plan of attack for t
The Anatomy of a Successful Infomercial
Infomercials are the butt of a lot of jokes. And with good reason. Many of them are terrible. One reason? The production cost of a typical n
Five Common Mistakes That Destroy Production Budgets
While producing content for film, television, and the web, we can easily dump money into the wrong areas, spending premium dollars that don’
How to Tell if Your Advertising is Failing Before it’s Too Late
About six years ago we onboarded a new client who insisted that he knew who his best customer is. As a well-established retailer, he came fa
The Unfair Advantage Marketers Use to Crush the Competition
The Best Annual Reports on Advertising Below is a list of the best annual reports that I never fail to read, including a few new ones....
The Only Way to Succeed with Mobile Marketing Campaigns
A few years ago at an advertising conference an exasperated marketing director told me, “Create a marketing campaign for the phone? I don’t
