An Imperfect Guide to Directing Funny Commercials
My nieces tossed my home office like burglars looking for the master safe. They were after my Sharpies so they could draw signs for our fami
Your Super Bowl Commercial Isn’t Funny. Now What?
You’re sitting in front of a TV as big as a drive-in screen. It’s the Super Bowl party from last year. You’re flanked by a few close friends
The Critical Change That Made Mac Versus PC Unforgettable
I rubbed my eyes after staring at a creative brief for what seemed like an eternity. Blink. Blink. The brief was nothing but a laundry list
The Art of Pitching Comedy to People Who Hate Comedy
There were a couple of fans rattling in the small conference room at our offices. The creaky old building with no AC had been a horse stable
