Family - A Seattle Advertising Agency

THE CRAFT OF CREATING

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We are taking a brief break from blogging. Fear not, we shall return in a few weeks.

We are currently in the throes of completing a starting another screenplay. You can understand how all-encompassing that is.

In the meantime, please reach out with any questions.  Or tak...

Simple. The same is true buying of Facebook advertising. And let me tell you, it can get pretty complicated with all the options. But there’s a secret people

Non-disclosure agreements are important tools that protect companies. But after a few years, if you can’t talk about some of your best work or showcase it to attract new clients, it really starts hurting business.

Sometimes clients have bad ideas. And lately, several clients have asked me about (or flat-out told me we’re doing) a geotargeted advertising campaign. In my experience, it can be a really effective mobile strategy. But it’s not for everyone. So don’t get caught chasi...

This industry is rife with abhorrent behavior: slow payment, non-payment, plagiarism, offensive or tone-deaf advertising and marketing. But what I’m talking about is out-and-out theft or (just as criminal) duping people into working for free. And I’m seeing it a lot mo...

I continued to hone the screenplay by doing individual passes. In this article, I describe five passes that went pretty quickly.

My method for rewrites is to focus on a single aspect as I do a pass through the entire script. I was getting pretty close to 30 days, and I still had one of the hardest and slowest passes to do: rewriting exposition and action.

I started at the beginning of the script and read all the way through to the end, considering my choice of props. For example, before I started the screenplay I knew the main characters each carried a signature gun. As I wrote and rewrote, those guns changed along the...

After you finish writing a screenplay with no less than a dozen characters, you’ll find that the voices of many characters will drift or become muddled. But there’s a simple way to fix that. Do a pass for each character’s voice. And there’s a great tool in Final Draft...