One Moment, Please
We are taking a brief break from blogging. Fear not, we shall return in a few weeks. We are currently in the throes of completing a...
Secrets No One Tells You About Facebook Advertising
Simple. The same is true buying of Facebook advertising. And let me tell you, it can get pretty complicated with all the options. But there’
How NDAs Ruined My Career
Non-disclosure agreements are important tools that protect companies. But after a few years, if you can’t talk about some of your best work
Common Mistakes People Make Running Geotargeting Campaigns
Sometimes clients have bad ideas.
And lately, several clients have asked me about (or flat-out told me we’re doing) a geotargeted advertisi
Proven Ways to Get Advertising Creatives to Work for Free
This industry is rife with abhorrent behavior: slow payment, non-payment, plagiarism, offensive or tone-deaf advertising and marketing. But
Presidents Say the Darnedest Things
In honor of Presidents Day, we have 20 of the funniest things that United States Presidents have ever uttered. And no, there aren’t any Pres
Building Better Relationships: How to Win at Digital Marketing
Your website needs to be the solution. In other words, if your website traffic isn’t converting, it’s likely because you’re attracting peopl
We Really Do Not Want to Talk to You
How Content Marketing Will Save Advertising - A lot of consumers don’t want to talk to anyone if they can avoid it. Especially marketers.
Advertising Agency Creatives Fiddle While Rome Burns
The Absolute Minimum You Need to Know Right Now About AI and IoT - Information isn’t inherently valuable. Having the right information at th
What to Plagiarize, and What Never to Plagiarize
My client pointed out that Shakespeare’s King Lear isn’t an original story. Neither is Hamlet, considered one of greatest works in English l
What No One Tells You About Writing a Blog Post
Cut the preamble. The first couple sentences need to grab readers by the throat. No time to dilly-dally. Pull them in. I immediately stick r
What Happens When Digital Marketing Ignores New Privacy Laws
The new European Union law called the General Data Protection Regulation (GDPR) protects their citizens from marketers who obtain private in
A Stupid Simple Hack That Will Make Your Digital Marketing 10x Better
For decades, clients or agencies relied on prophets to predict which creative would work – often wagering multimillion-dollar budgets on the
The Clients Won. And This Is What We’re Gonna Do About It
The old models of making money at production companies and advertising agencies are falling by the wayside. Budgets are crashing through the
How to Crush or Fail at Facebook Advertising
It takes very little to do certain things poorly. And it takes a lot more to do certain things well. The same is true for Facebook ads. Clie
