This is What You Need to Know About the Super Bowl of Advertising
In the last several years, pre- and post-game Super Bowl buzz were almost as important as the broadcast itself. Rather than unveiling spots
How to Fix the Biggest Mistakes Digital Marketers Make: Part II
Last week we covered lead magnets and webinars, and briefly touched on follow-ups. Find part one here. This week we conclude with more detai
How to Fix the Biggest Mistakes Digital Marketers Make: Part I
A lot of digital marketing rookies think they’ll instantly convert cold leads. In fact, most of your leads aren’t gonna convert right away –
The Secret Formula to Make Everyone Love Your Pre-roll Ads
I was directing a commercial for AT&T when the composer emailed me a handful of music samples based on my initial notes. My feedback was tha
The Video That Turned Dollar Shave Club into a $1B Company
The price of razors was sky high, and Dollar Shave Club saw an opportunity to undercut the competition by selling cheap razors over the Inte
How to Tell if Your Advertising is Failing Before it’s Too Late
About six years ago we onboarded a new client who insisted that he knew who his best customer is. As a well-established retailer, he came fa
The Unfair Advantage Marketers Use to Crush the Competition
The Best Annual Reports on Advertising Below is a list of the best annual reports that I never fail to read, including a few new ones....
The Only Way to Succeed with Mobile Marketing Campaigns
A few years ago at an advertising conference an exasperated marketing director told me, “Create a marketing campaign for the phone? I don’t
You Don’t Understand Why Digital Marketers Are Eating Your Lunch
Snap! An advertising executive breaks a pencil in two after pouring over the latest agency P&L report. It was ten years ago when digital
Is Your Brand Invisible in Search Results?
Showing up on Google search results pages has never been more important or more complicated. The number of organic listings on search result
The Death of the Hub and Spoke Marketing Model
he same Hub and Spoke Model that transformed the transportation business is currently the standard model for content marketing. The only pro
How Machine Learning Reinvented Advertising
You’re shopping online for car mats from your cubicle at work and find a good price. Is it the same price you’ll pay tomorrow, searching fro