Digital Marketing

This is What You Need to Know About the Super Bowl of Advertising

In the last several years, pre- and post-game Super Bowl buzz were almost as important as the broadcast itself. Rather than unveiling spots

How to Fix the Biggest Mistakes Digital Marketers Make: Part II

Last week we covered lead magnets and webinars, and briefly touched on follow-ups. Find part one here. This week we conclude with more detai

How to Fix the Biggest Mistakes Digital Marketers Make: Part I

A lot of digital marketing rookies think they’ll instantly convert cold leads. In fact, most of your leads aren’t gonna convert right away –

The Secret Formula to Make Everyone Love Your Pre-roll Ads

I was directing a commercial for AT&T when the composer emailed me a handful of music samples based on my initial notes. My feedback was tha

The Video That Turned Dollar Shave Club into a $1B Company

The price of razors was sky high, and Dollar Shave Club saw an opportunity to undercut the competition by selling cheap razors over the Inte

How to Tell if Your Advertising is Failing Before it’s Too Late

About six years ago we onboarded a new client who insisted that he knew who his best customer is. As a well-established retailer, he came fa

The Unfair Advantage Marketers Use to Crush the Competition

The Best Annual Reports on Advertising Below is a list of the best annual reports that I never fail to read, including a few new ones....

The Only Way to Succeed with Mobile Marketing Campaigns

A few years ago at an advertising conference an exasperated marketing director told me, “Create a marketing campaign for the phone? I don’t

You Don’t Understand Why Digital Marketers Are Eating Your Lunch

Snap! An advertising executive breaks a pencil in two after pouring over the latest agency P&L report. It was ten years ago when digital

Is Your Brand Invisible in Search Results?

Showing up on Google search results pages has never been more important or more complicated. The number of organic listings on search result

The Death of the Hub and Spoke Marketing Model

he same Hub and Spoke Model that transformed the transportation business is currently the standard model for content marketing. The only pro

How Machine Learning Reinvented Advertising

You’re shopping online for car mats from your cubicle at work and find a good price. Is it the same price you’ll pay tomorrow, searching fro

What You Need to Know About Strategy: Part II: Diffusion of Innovation Model and Brand Lifecycles

Everett Rogers created the Diffusion of Innovation Model in 1962. It explains how products gain momentum, which then spreads through differe

What You Need to Know About Strategy: Part I The Marketing Funnel

Every successful advertising campaign is founded in sound strategic thinking. There are several different models that you need to understand

What You Don’t Know About Social Media Could Be Hurting You

Effective social media marketing can be used to influence buying decisions at any point in the customer journey. And though new platforms ar

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Secrets No One Tells You About Facebook Advertising

How NDAs Ruined My Career

Common Mistakes People Make Running Geotargeting Campaigns

Proven Ways to Get Advertising Creatives to Work for Free

What to Plagiarize, and What Never to Plagiarize

What No One Tells You About Writing a Blog Post

A Stupid Simple Hack That Will Make Your Digital Marketing 10x Better

The Clients Won. And This Is What We’re Gonna Do About It

How to Crush or Fail at Facebook Advertising

One Moment, Please

Secrets No One Tells You About Facebook Advertising

How NDAs Ruined My Career

Common Mistakes People Make Running Geotargeting Campaigns

Proven Ways to Get Advertising Creatives to Work for Free

Presidents Say the Darnedest Things

Building Better Relationships: How to Win at Digital Marketing

We Really Do Not Want to Talk to You

Advertising Agency Creatives Fiddle While Rome Burns

What to Plagiarize, and What Never to Plagiarize

THE CRAFT OF CREATING

GREAT ADVERTISING

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