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The Clients Won. And This Is What We’re Gonna Do About It

The old models of making money at production companies and advertising agencies are falling by the wayside. Budgets are crashing through the

The Lost Art of Telling Long Stories

In life, one thing happens, then another. In story, one thing happens because of another. It’s causational. They’re interdependent. It’s pro

Top 10 Funniest Brand Pranks for April Fools’ Day 2017

Petco "DooDoo Drone" Honda "Horn Emojis" Lexus "Lane Valet" Google "Gnome" Mall of America "Tex

This is What You Need to Know About the Super Bowl of Advertising

In the last several years, pre- and post-game Super Bowl buzz were almost as important as the broadcast itself. Rather than unveiling spots

The Voodoo of Telling a Long Story: Humor Beyond 60 Seconds

I was in a Seattle Costco, hustling my production crew upstream through a river of shoppers scavenging pallets of packaged goods, and I was

The Tragic Process of Producing Comedy

Producing comedy is a lot like making a burrito: a plethora of tangy challenges wrapped in a tortilla of high hopes. It requires a light tou

Creating Comedic Characters That Can Sell Anything: Part II

As I explained last week, if you can create a well-designed character it can live for a very long time. But what I failed to mention is that

Creating Comedic Characters That Can Sell Anything: Part I

The senior copywriter rolled his eyes, expressing complete disdain for my answer, the idiot who let me in the building, and my very existenc

The Anatomy of a Successful Infomercial

Infomercials are the butt of a lot of jokes. And with good reason. Many of them are terrible. One reason? The production cost of a typical n

If It's Not Valuable It's Not Content Marketing

Today, everyone goes to great lengths to avoid ads. It’s becoming easier and simpler to avoid them with DVR’ed programs and ad blockers. Tha

How Machine Learning Reinvented Advertising

You’re shopping online for car mats from your cubicle at work and find a good price. Is it the same price you’ll pay tomorrow, searching fro

What You Need to Know About Strategy: Part II: Diffusion of Innovation Model and Brand Lifecycles

Everett Rogers created the Diffusion of Innovation Model in 1962. It explains how products gain momentum, which then spreads through differe

What You Need to Know About Strategy: Part I The Marketing Funnel

Every successful advertising campaign is founded in sound strategic thinking. There are several different models that you need to understand

Clients Share Why They Fire Agencies

Are you on the fast track to losing your clients? A recent survey uncovered some surprising reasons why clients hire and fire advertising ag

The Secrets to Effective Mobile Marketing

One of the great advantages that mobile advertising has over any other platform is the ability to understand a consumer's physical movem

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Secrets No One Tells You About Facebook Advertising

How NDAs Ruined My Career

Common Mistakes People Make Running Geotargeting Campaigns

Proven Ways to Get Advertising Creatives to Work for Free

What to Plagiarize, and What Never to Plagiarize

What No One Tells You About Writing a Blog Post

A Stupid Simple Hack That Will Make Your Digital Marketing 10x Better

The Clients Won. And This Is What We’re Gonna Do About It

How to Crush or Fail at Facebook Advertising

One Moment, Please

Secrets No One Tells You About Facebook Advertising

How NDAs Ruined My Career

Common Mistakes People Make Running Geotargeting Campaigns

Proven Ways to Get Advertising Creatives to Work for Free

Presidents Say the Darnedest Things

Building Better Relationships: How to Win at Digital Marketing

We Really Do Not Want to Talk to You

Advertising Agency Creatives Fiddle While Rome Burns

What to Plagiarize, and What Never to Plagiarize

THE CRAFT OF CREATING

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