Digital Advertising

One Moment, Please

We are taking a brief break from blogging. Fear not, we shall return in a few weeks. We are currently in the throes of completing a...

Secrets No One Tells You About Facebook Advertising

Simple. The same is true buying of Facebook advertising. And let me tell you, it can get pretty complicated with all the options. But there’

How NDAs Ruined My Career

Non-disclosure agreements are important tools that protect companies. But after a few years, if you can’t talk about some of your best work

Common Mistakes People Make Running Geotargeting Campaigns

Sometimes clients have bad ideas. And lately, several clients have asked me about (or flat-out told me we’re doing) a geotargeted advertisi

Building Better Relationships: How to Win at Digital Marketing

Your website needs to be the solution. In other words, if your website traffic isn’t converting, it’s likely because you’re attracting peopl

We Really Do Not Want to Talk to You

How Content Marketing Will Save Advertising - A lot of consumers don’t want to talk to anyone if they can avoid it. Especially marketers.

Advertising Agency Creatives Fiddle While Rome Burns

The Absolute Minimum You Need to Know Right Now About AI and IoT - Information isn’t inherently valuable. Having the right information at th

What to Plagiarize, and What Never to Plagiarize

My client pointed out that Shakespeare’s King Lear isn’t an original story. Neither is Hamlet, considered one of greatest works in English l

What No One Tells You About Writing a Blog Post

Cut the preamble. The first couple sentences need to grab readers by the throat. No time to dilly-dally. Pull them in. I immediately stick r

What Happens When Digital Marketing Ignores New Privacy Laws

The new European Union law called the General Data Protection Regulation (GDPR) protects their citizens from marketers who obtain private in

A Stupid Simple Hack That Will Make Your Digital Marketing 10x Better

For decades, clients or agencies relied on prophets to predict which creative would work – often wagering multimillion-dollar budgets on the

How to Crush or Fail at Facebook Advertising

It takes very little to do certain things poorly. And it takes a lot more to do certain things well. The same is true for Facebook ads. Clie

How Advertising Agencies Find Breakthrough Ideas in Data

You could have mountains of the best data in the world, but it all depends on how you interpret it. That’s why it’s important to buy the bes

How to Fix the Biggest Mistakes Digital Marketers Make: Part II

Last week we covered lead magnets and webinars, and briefly touched on follow-ups. Find part one here. This week we conclude with more detai

How to Fix the Biggest Mistakes Digital Marketers Make: Part I

A lot of digital marketing rookies think they’ll instantly convert cold leads. In fact, most of your leads aren’t gonna convert right away –

1

2

Secrets No One Tells You About Facebook Advertising

How NDAs Ruined My Career

Common Mistakes People Make Running Geotargeting Campaigns

Proven Ways to Get Advertising Creatives to Work for Free

What to Plagiarize, and What Never to Plagiarize

What No One Tells You About Writing a Blog Post

A Stupid Simple Hack That Will Make Your Digital Marketing 10x Better

The Clients Won. And This Is What We’re Gonna Do About It

How to Crush or Fail at Facebook Advertising

One Moment, Please

Secrets No One Tells You About Facebook Advertising

How NDAs Ruined My Career

Common Mistakes People Make Running Geotargeting Campaigns

Proven Ways to Get Advertising Creatives to Work for Free

Presidents Say the Darnedest Things

Building Better Relationships: How to Win at Digital Marketing

We Really Do Not Want to Talk to You

Advertising Agency Creatives Fiddle While Rome Burns

What to Plagiarize, and What Never to Plagiarize

THE CRAFT OF CREATING

GREAT ADVERTISING

Featured

Recent

Archive

Search

Privacy Policy