

Advertising Agency Creatives Fiddle While Rome Burns
The Absolute Minimum You Need to Know Right Now About AI and IoT - Information isn’t inherently valuable. Having the right information at th


The Clients Won. And This Is What We’re Gonna Do About It
The old models of making money at production companies and advertising agencies are falling by the wayside. Budgets are crashing through the


How to Fix the Biggest Mistakes Digital Marketers Make: Part II
Last week we covered lead magnets and webinars, and briefly touched on follow-ups. Find part one here. This week we conclude with more detai


How to Fix the Biggest Mistakes Digital Marketers Make: Part I
A lot of digital marketing rookies think they’ll instantly convert cold leads. In fact, most of your leads aren’t gonna convert right away –


Why Traditional Production Companies Will Not Survive
The production world isn’t changing – it has changed. And there will be winners and losers.
Companies need more and more videos every year