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Completely Unscientific Ways to Define Comedy

The following is a grab bag of ways to define comedy. Some capture the heart of it; others brush up against an all-encompassing explanation.

The Best and Worst Advice on Writing Funny Commercials

If you want a professional career using humor to create successful advertising, you need to thread the eye of the needle. The joke needs to

You Need To Know What To Do When You Have Poor Characters

Through no fault of your own, sometimes you’re forced to make changes. So if you’re ever saddled with a situation or characters in your scri

The Bloodcurdling Screams from Frightening Content Studios

In the last five years, companies have been racing to pull production and creative in-house. In the last five years, I’ve been asked to fix

15 Amazing Tips That Only Great Comedy Writers Understand

When telling a joke, always try to place a picture in a person’s head. And now you understand why double-entendres don’t get laughs. They on

How to Give Direction, Take Direction and Sometimes Just Get Out of the Way

My first day at MTV wasn’t at MTV. It was at one of the best post-production facilities in New York. Bob was editing a zany promo for my sup

You Don’t Know Jack

I’m sure Jack in the Box thought the same thing when they followed Dick Sittig to his newly formed agency, Kowloon Wholesale Seafood Co. His

Few People Really Understand Why Comedy Sells

There are countless studies on humor’s effect on consumers and why it has a deeper impact on the brain.

This is Why Ghost Writing for Robots Made Me a Better Writer

Every prominent bot maker on the internet, from Google to Microsoft and even Facebook Messenger, is hiring wordsmiths to make their robots s

This Is What Happens When Laughter Can't Save You

A clever promo for the No Refunds Comedy Festival, this spot is a home run. It touches all the bases: script, execution and delivery. You re

Who Doesn’t Just Love Oblivious Characters?

Sometimes folks are oblivious to what’s going on around them. In real life, it could be tragic, hilarious… or just fatiguing. When they’re a

This is Why Marketers Create Disastrous Labor Day Commercials

For over 120 years, on the first Monday in September we observe Labor Day, a celebration of the workingman. The first Labor Day was actually

You Can’t Look Away. You Can’t Stop Laughing. The Worst Ads in the World.

In the campaign, “Less is Less” for Public Mobile, the agency, Cossette, used the actor auditions as the commercials. And they are soooooooo

Why Drinking Vodka with Stevie Ray Vaughan is a Terrible Idea

After working in the genre for decades, Ted Danson knows comedy. He does self-deprecating like a champ, and has a wonderful sense of timing.

Who Can Guess Why Back to School Commercials are a Joke?

You’d think there would be better ads. According to MediaMath, it’s the second biggest shopping season behind Christmas, generating almost $

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Secrets No One Tells You About Facebook Advertising

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A Stupid Simple Hack That Will Make Your Digital Marketing 10x Better

The Clients Won. And This Is What We’re Gonna Do About It

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One Moment, Please

Secrets No One Tells You About Facebook Advertising

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Proven Ways to Get Advertising Creatives to Work for Free

Presidents Say the Darnedest Things

Building Better Relationships: How to Win at Digital Marketing

We Really Do Not Want to Talk to You

Advertising Agency Creatives Fiddle While Rome Burns

What to Plagiarize, and What Never to Plagiarize

THE CRAFT OF CREATING

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