Completely Unscientific Ways to Define Comedy
The following is a grab bag of ways to define comedy. Some capture the heart of it; others brush up against an all-encompassing explanation.
The Best and Worst Advice on Writing Funny Commercials
If you want a professional career using humor to create successful advertising, you need to thread the eye of the needle. The joke needs to
You Need To Know What To Do When You Have Poor Characters
Through no fault of your own, sometimes you’re forced to make changes. So if you’re ever saddled with a situation or characters in your scri
The Bloodcurdling Screams from Frightening Content Studios
In the last five years, companies have been racing to pull production and creative in-house. In the last five years, I’ve been asked to fix
15 Amazing Tips That Only Great Comedy Writers Understand
When telling a joke, always try to place a picture in a person’s head. And now you understand why double-entendres don’t get laughs. They on
How to Give Direction, Take Direction and Sometimes Just Get Out of the Way
My first day at MTV wasn’t at MTV. It was at one of the best post-production facilities in New York. Bob was editing a zany promo for my sup
You Don’t Know Jack
I’m sure Jack in the Box thought the same thing when they followed Dick Sittig to his newly formed agency, Kowloon Wholesale Seafood Co. His
Few People Really Understand Why Comedy Sells
There are countless studies on humor’s effect on consumers and why it has a deeper impact on the brain.
This is Why Ghost Writing for Robots Made Me a Better Writer
Every prominent bot maker on the internet, from Google to Microsoft and even Facebook Messenger, is hiring wordsmiths to make their robots s
This Is What Happens When Laughter Can't Save You
A clever promo for the No Refunds Comedy Festival, this spot is a home run. It touches all the bases: script, execution and delivery. You re
Who Doesn’t Just Love Oblivious Characters?
Sometimes folks are oblivious to what’s going on around them. In real life, it could be tragic, hilarious… or just fatiguing. When they’re a
This is Why Marketers Create Disastrous Labor Day Commercials
For over 120 years, on the first Monday in September we observe Labor Day, a celebration of the workingman. The first Labor Day was actually