This is Why Marketers Create Disastrous Labor Day Commercials
For over 120 years, on the first Monday in September we observe Labor Day, a celebration of the workingman. The first Labor Day was actually
You Can’t Look Away. You Can’t Stop Laughing. The Worst Ads in the World.
In the campaign, “Less is Less” for Public Mobile, the agency, Cossette, used the actor auditions as the commercials. And they are soooooooo
Why Drinking Vodka with Stevie Ray Vaughan is a Terrible Idea
After working in the genre for decades, Ted Danson knows comedy. He does self-deprecating like a champ, and has a wonderful sense of timing.
Who Can Guess Why Back to School Commercials are a Joke?
You’d think there would be better ads. According to MediaMath, it’s the second biggest shopping season behind Christmas, generating almost $
Ready or Not...
We're back. Well, almost. After taking a break for the summer, the Family blog returns Monday, August 14. When you wake up that morning,
There’s Always Room for One More on the Rocket Ship
A case in point is the long-running Dos Equis campaign “The Most Interesting Man in the World,” featuring an American actor, Jonathan Goldsm
What Happens When You Don't Take Mother’s Day Seriously
Why Comedy Is the Most Effective Way to Advertise Most Mother’s Day commercials reach for sentimentality. Far fewer reach for the higher...
This is What Happens When You Use Your Worst Ideas
The campaign originated as a completely different assignment for the creative team of Matt McKay and Pat Piper. Back in 2002, while at Kansa
A Perspective That Will Make Bank Robbers Cringe
When you’re first spit-balling ideas, the client wants to talk about their amazing features. Marketers want to talk about the benefits of th
Muffin-Stealing Dogs, Vikings and Other Uncontrollable Desires
An average-size woman next to a 7-foot Viking is funny enough, but this spot is next-level stuff. Kyle Andrew plays the Viking, a popular Ha
How to Abuse Words to Make Them Infinitely Funnier
Storm clouds were forming over the set. Actual storm clouds, this is not a metaphor. Two months before, I’d been tapped to direct a commerci
Top 10 Funniest Brand Pranks for April Fools’ Day 2017
Petco "DooDoo Drone"
Honda "Horn Emojis"
Lexus "Lane Valet"
Google "Gnome"
Mall of America "Tex