How to Tell if Your Advertising is Failing Before it’s Too Late
About six years ago we onboarded a new client who insisted that he knew who his best customer is. As a well-established retailer, he came fa
The Only Way to Succeed with Mobile Marketing Campaigns
A few years ago at an advertising conference an exasperated marketing director told me, “Create a marketing campaign for the phone? I don’t
If It's Not Valuable It's Not Content Marketing
Today, everyone goes to great lengths to avoid ads. It’s becoming easier and simpler to avoid them with DVR’ed programs and ad blockers. Tha
47 Hacks that Make an Incredible Difference for Blogs
1. Shorter headlines get more views than longer headlines.
2. Headlines should be no longer than 65 characters for mobile.
3. Headlines sh
What No One Ever Told You About Marketing Music in Seattle
If you can market music, you can market anything. Whether you’re in a band or a marketing director for a large corporation, your first job i
Is Your Brand Invisible in Search Results?
Showing up on Google search results pages has never been more important or more complicated. The number of organic listings on search result
The Death of the Hub and Spoke Marketing Model
he same Hub and Spoke Model that transformed the transportation business is currently the standard model for content marketing. The only pro
How Machine Learning Reinvented Advertising
You’re shopping online for car mats from your cubicle at work and find a good price. Is it the same price you’ll pay tomorrow, searching fro
What You Need to Know About Strategy: Part II: Diffusion of Innovation Model and Brand Lifecycles
Everett Rogers created the Diffusion of Innovation Model in 1962. It explains how products gain momentum, which then spreads through differe
What You Need to Know About Strategy: Part I The Marketing Funnel
Every successful advertising campaign is founded in sound strategic thinking. There are several different models that you need to understand
Mayfly Content: Creating Content for Urgency and Intimacy
Mayfly Content, or temporary content with an extremely brief lifespan, is a growing and compelling approach to digital content creation. In
What You Don’t Know About Social Media Could Be Hurting You
Effective social media marketing can be used to influence buying decisions at any point in the customer journey. And though new platforms ar