How to Tell if Your Advertising is Failing Before it’s Too Late
About six years ago we onboarded a new client who insisted that he knew who his best customer is. As a well-established retailer, he came fa
The Unfair Advantage Marketers Use to Crush the Competition
The Best Annual Reports on Advertising Below is a list of the best annual reports that I never fail to read, including a few new ones....
The Only Way to Succeed with Mobile Marketing Campaigns
A few years ago at an advertising conference an exasperated marketing director told me, “Create a marketing campaign for the phone? I don’t
If It's Not Valuable It's Not Content Marketing
Today, everyone goes to great lengths to avoid ads. It’s becoming easier and simpler to avoid them with DVR’ed programs and ad blockers. Tha
47 Hacks that Make an Incredible Difference for Blogs
1. Shorter headlines get more views than longer headlines.
2. Headlines should be no longer than 65 characters for mobile.
3. Headlines sh
You Don’t Understand Why Digital Marketers Are Eating Your Lunch
Snap! An advertising executive breaks a pencil in two after pouring over the latest agency P&L report. It was ten years ago when digital
What No One Ever Told You About Marketing Music in Seattle
If you can market music, you can market anything. Whether you’re in a band or a marketing director for a large corporation, your first job i
Is Your Brand Invisible in Search Results?
Showing up on Google search results pages has never been more important or more complicated. The number of organic listings on search result
Why Hackers Love Advertising Agencies
The advertising community has long complained about the procurement process. The costs of creating spec work, generating reports and present
The Death of the Hub and Spoke Marketing Model
he same Hub and Spoke Model that transformed the transportation business is currently the standard model for content marketing. The only pro
How Machine Learning Reinvented Advertising
You’re shopping online for car mats from your cubicle at work and find a good price. Is it the same price you’ll pay tomorrow, searching fro
What You Need to Know About Strategy: Part II: Diffusion of Innovation Model and Brand Lifecycles
Everett Rogers created the Diffusion of Innovation Model in 1962. It explains how products gain momentum, which then spreads through differe